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Category: Inbound Marketing

what is a fractional CMO

What Is a Fractional CMO?

March 27, 2025 B2B Inbound Marketers

What Is a Fractional CMO? A fractional CMO is a part-time Chief Marketing Officer brought into a company to provide…

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Posted in: Inbound Marketing, Lead Generation
customer touch point examples

17 Customer Touch Points Examples Every Business Should Map

March 26, 2025 B2B Inbound Marketers

If you want to create a smooth customer journey then you need to know where your customers are actually interacting…

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Posted in: Inbound Marketing, Marketing Basics
what is good CPM

What is a good CPM in 2025

B2B Inbound Marketers

If you are running paid ads or looking at your analytics dashboard then you have probably seen the term CPM.…

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Posted in: Inbound Marketing, Lead Generation
how much is 1000 impression worth

How much is 1000 impressions worth (2025)

B2B Inbound Marketers

If you are running ads or reviewing a marketing report then you have probably seen the word impressions pop up…

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Posted in: Inbound Marketing, Lead Generation, Marketing Basics
what is pay per click

What is pay-per-click in digital marketing

B2B Inbound Marketers

If you have been trying to get more leads online or grow your brand visibility then you have probably come…

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Posted in: Inbound Marketing, Marketing Basics, SEO
how much do financial advisors earn

How Much Does a Financial Advisor Earn (In 2025)

B2B Inbound Marketers

If you are trying to reach financial advisors with your marketing or if you are thinking about becoming one yourself…

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Posted in: Inbound Marketing, Marketing Basics
how to answer current marketing trends

How to Respond to Current Marketing Trends (In 2025)

March 24, 2025 B2B Inbound Marketers

If you are in marketing, you already know this—trends change fast. One month it is AI content and short-form video,…

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Posted in: Inbound Marketing, Marketing Basics
5 touch point of sales

What is the 5 Touchpoint Rule in Sales ( 2025)

B2B Inbound Marketers

If you have been in sales for any amount of time you know this already but let me say it…

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Posted in: Inbound Marketing, Lead Generation
FOMO examples for small business

FOMO Marketing Examples for Small Businesses (In 2025)

B2B Inbound Marketers

When you run a small business you do not have the luxury of big marketing budgets like major brands. You…

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Posted in: Inbound Marketing, Marketing Basics
Law of Reciprocity in Marketing

How to Use the Law of Reciprocity in Marketing

B2B Inbound Marketers

You know that feeling when a friend helps you move into a new house and suddenly you feel like inviting…

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Posted in: Inbound Marketing, Lead Generation

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