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what is pay per click

What is pay-per-click in digital marketing

March 26, 2025 B2B Inbound Marketers

If you have been trying to get more leads online or grow your brand visibility then you have probably come…

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Posted in: Inbound Marketing, Marketing Basics, SEO
how much do financial advisors earn

How Much Does a Financial Advisor Earn (In 2025)

B2B Inbound Marketers

If you are trying to reach financial advisors with your marketing or if you are thinking about becoming one yourself…

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Posted in: Inbound Marketing, Marketing Basics
sharepoint developer

SharePoint Developers: Roles, Skills, and Responsibilities

March 24, 2025 B2B Inbound Marketers

What Exactly Does a SharePoint Developer Do? A SharePoint developer is not just someone who manages SharePoint. They build and…

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Posted in: IT & Tech
how to answer current marketing trends

How to Respond to Current Marketing Trends (In 2025)

B2B Inbound Marketers

If you are in marketing, you already know this—trends change fast. One month it is AI content and short-form video,…

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Posted in: Inbound Marketing, Marketing Basics
5 touch point of sales

What is the 5 Touchpoint Rule in Sales ( 2025)

B2B Inbound Marketers

If you have been in sales for any amount of time you know this already but let me say it…

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Posted in: Inbound Marketing, Lead Generation
FOMO examples for small business

FOMO Marketing Examples for Small Businesses (In 2025)

B2B Inbound Marketers

When you run a small business you do not have the luxury of big marketing budgets like major brands. You…

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Posted in: Inbound Marketing, Marketing Basics
Law of Reciprocity in Marketing

How to Use the Law of Reciprocity in Marketing

B2B Inbound Marketers

You know that feeling when a friend helps you move into a new house and suddenly you feel like inviting…

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Posted in: Inbound Marketing, Lead Generation
How to Use the Hero's Journey in Brand Storytelling

How to Use the 3 Act Structure in Marketing Campaigns

B2B Inbound Marketers

Most marketers think marketing is just about selling and promoting products but here is the thing it is actually about…

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Posted in: Inbound Marketing, Lead Generation
How to Use the Hero's Journey in Brand Storytelling

How to Use the Hero’s Journey in Brand Storytelling (New)

B2B Inbound Marketers

If you want your brand to stick in people’s minds you cannot just talk about products and services because everyone…

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Posted in: Inbound Marketing, Lead Generation
80 20 rule in digital marketing

What is the 80/20 Rule in Digital Marketing?

B2B Inbound Marketers

If you work in marketing there is a good chance you have heard people talking about the 80/20 rule but…

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Posted in: Inbound Marketing, Lead Generation

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